Everyone seems to think that Big Guy's FDA is going after Cheerios for claiming to cut cholesterol by 10%, but as someone who's been in the strategy meeteings, I can tell you that's not the case at all.As soon as General Mills, the maker of Cheerios, surrenders their trademark on "O", which will allow us to sell our own "Chocoloate O" cereal, the FDA threat will just go away. It's just part of Big Guy's attempt to make sure our young people eat a complete, nutritious breakfast ... Chicago style.
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