Big Guy's Church Of a New Foundation

You're going to be hearing a lot about Big Guy's "New Foundation" theme, which he is trotting out tonight in his opening remarks. This was focus-grouped and messaged-tested to death, let me tell you. Big Guy loves it, because it harkens to JFK's "New Frontier" and has the word "New" in it.

Toes and Gibbsy wanted to use "New Change" but folks in the testing pools thought that was just too dramatic a title, and that people arent' ready for new change after just 100 days, because we've changed so much so fast.

Besides, given the success Big Guy has had in fixing the home mortgage situation, any title that aludes to a national visions using home-construction terms has got to be a winner, right?